I recently got an email from one of my tutoring students about how he had finished setting up an e-commerce site for his Dad’s salsa business, which was a pretty big accomplishment. But there were two things in the email that I took issue with. One was that he thought it was weird that another web dev shop had asked for $3,000 to set up a shopping cart in Spotify and the other was that he felt that using an off the shelf solution (BigCommerce) was a cop out and he should have been able to build it himself.